Soccer fans sport World Cup hairstyles (Channel NewsAsia)
SINGAPORE : As the World Cup goes full steam, soccer fans are showing their support for their favourite teams in more ways than one. Just by looking at the fans’ hairstyles and their colours, you can now tell a Brazilian fan from an Italian one.

Adidas Says World Cup Soccer Sales Exceed Company Expectations (Bloomberg.com)
June 28 (Bloomberg) — Adidas AG, the world’s No. 2 sporting- goods maker, said sales of Teamgeist soccer balls, team jerseys and F50+ sport shoes exceeded its expectations during the World Cup as it captures market share from rivals including Nike Inc.

World Cup rant reborn as ring tone (Reuters via Yahoo! News)
An over-zealous TV announcer’s headline-making rant has become music to the ears of Chinese cellphone users, combining their love for mobile chatter and World Cup soccer into a single new accessory.